WebOct 18, 2024 · AT&T is further building out its addressable offerings by adding the Clypd audience-based ad sales platform to its Xandr advertising platform and the Xandr … WebOct 24, 2024 · Channel. Demonstrating its commitment to TV advertising, Xandr acquired clypd, a data-driven sell-side TV platform of choice for more than 100 broadcast and …
Xandr Launches Monetize TV - Ad Tech Daily
WebOct 18, 2024 · Xandr announced today that it has added clypd, a data-driven TV advertising platform for broadcast and cable TV networks, to its portfolio of products and services. This new agreement will power more … WebOct 18, 2024 · Xandr announced the acquisition of Clypd today (18 October) more than a year after parent company AT&T bought AppNexus for around $1.6bn. Clypd will fuel Xandr’s supply-side platform (SSP ... 鰯雲 秋の季語
Disney, AMC Networks And WarnerMedia To Sell Linear TV Through Xandr ...
WebDec 21, 2024 · Microsoft announced Tuesday that it will acquire AT&T affiliate Xandr, a data-driven platform that connects marketers and media owners through an advertising marketplace. The terms of the deal were not disclosed. AT&T formed Xandr in 2024 after its acquisition of AppNexus. About a year later, the company acquired clypd, a television … WebSep 21, 2024 · The latest Tweets from clypd (@clypd). Our platform automates a data-enhanced sales approach for television advertising. … WebOct 18, 2024 · By Ronan Shields. October 18, 2024. AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit’s second major ad-tech purchase under CEO Brian Lesser. The deal also involves ... tashiba 36 sailboat data